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A landing page may be part of a microsite or a single page within an organization's main web site. Landing pages are often linked to social media , e-mail campaigns, search engine marketing campaigns, high quality articles or " affiliate account " in order to enhance the effectiveness of the advertisements.
Doorway page. Doorway pages ( bridge pages, portal pages, jump pages, gateway pages or entry pages) are web pages that are created for the deliberate manipulation of search engine indexes ( spamdexing ). A doorway page will affect the index of a search engine by inserting results for particular phrases while sending visitors to a different page.
A search engine results page ( SERP) is a webpage that is displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query . The results are of two general types : sponsored search: advertisements.
Navigate, read and search on AOL.com. AOL offers a large variety of searching, navigating and reading features that make it easier to digest info and news. There are different customization features, searching tips and ways to access information that you need to know about to maximize your ability to find the info you want or need.
Anchor text is weighted (ranked) highly in search engine algorithms, because the linked text is usually relevant to the landing page. The objective of search engines is to provide highly relevant search results; this is where anchor text helps, as the tendency was, more often than not, to hyperlink words relevant to the landing page.
A home page is the main web page that a visitor will view when they navigate to a website via a search engine, and it may also function as a landing page to attract visitors. In some cases, the home page is a site directory, particularly when a website has multiple home pages.
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