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  2. Landing page - Wikipedia

    en.wikipedia.org/wiki/Landing_page

    A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.

  3. Visual approach - Wikipedia

    en.wikipedia.org/wiki/Visual_approach

    In aviation, a visual approach is an approach to a runway at an airport conducted under instrument flight rules (IFR) but where the pilot proceeds by visual reference and clear of clouds to the airport. The pilot must at all times have either the airport or the preceding aircraft in sight. This approach must be authorized and under the control ...

  4. Approach lighting system - Wikipedia

    en.wikipedia.org/wiki/Approach_lighting_system

    Approach lights at Jyväskylä Airport, Finland The approach lighting system of Bremen Airport Approach lighting at Love Field, Dallas. An approach lighting system (ALS) is a lighting system installed on the approach end of an airport runway and consisting of a series of lightbars, strobe lights, or a combination of the two that extends outward from the runway end.

  5. Escalator - Wikipedia

    en.wikipedia.org/wiki/Escalator

    Escalator. For the album by Sam Gopal, see Escalator (album). An escalator is a moving staircase which carries people between floors of a building or structure. It consists of a motor -driven chain of individually linked steps on a track which cycle on a pair of tracks which keep the step tread horizontal.

  6. Search engine - Wikipedia

    en.wikipedia.org/wiki/Search_engine

    Some engines suggest queries when the user is typing in the search box. A search engine is a software system that provides hyperlinks to web pages and other relevant information on the Web in response to a user's query. The user inputs a query within a web browser or a mobile app, and the search results are often a list of hyperlinks ...

  7. Runway excursion - Wikipedia

    en.wikipedia.org/wiki/Runway_excursion

    A Caspian Airlines plane parked in the middle of the road, after failing to stop at the end of the runway. ( Mahshahr Airport, Iran) A runway excursion is a runway safety incident in which an aircraft makes an inappropriate exit from the runway. Runway excursions include runway overruns, which occur when an aircraft is unable to stop before it ...

  8. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media.. Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  9. Runway safety area - Wikipedia

    en.wikipedia.org/wiki/Runway_safety_area

    A typical runway safety area, marked in brown color. A runway safety area ( RSA) or runway end safety area ( RESA, if at the end of the runway) is defined as "the surface surrounding the runway prepared or suitable for reducing the risk of damage to airplanes in the event of an undershoot, [1] overshoot, or excursion from the runway ." [2]