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A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.
Personalized marketing allows businesses to learn more about customers based on demographic, contextual, and behavioral data. This behavioral data, as well as being able to track consumers’ habits, allows firms to better determine what advertising campaigns and marketing efforts are bringing customers in and what demographics they are ...
First, people use personal web pages as a portrayal of self, in a sense marketing themselves, since creators have the freedom to portray their own identities. Second, personal web pages are a way to interact with people who have similar interests as the creator, possible employers, or colleagues. Third, personal web pages can gain social ...
Personalize your background image, sounds, and toolbar appearance in AOL Desktop Gold. Access your settings to see several options that let you make it your own, such as updating the sounds that you hear, adjusting the colors used, and choosing from any of your own images or the vast Flickr library to personalize your background.
This page was last edited on 1 July 2006, at 19:30 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike License 4.0; additional terms may apply ...
With implicit personalization, personalization is performed based on data learned from indirect observations of the user. This data can be, for example, items purchased on other sites or pages viewed. With explicit personalization, the web page (or information system) is changed by the user using the features provided by the system.
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