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Online retailing is big business these days, with the top 500 Internet retailers growing by an average of 18% in 2011. E-commerce currently makes up about 8% of all retail sales, and that number...
Free shipping is a marketing tactic used primarily by online vendors and mail-order catalogs as a sales strategy to attract customers.
Strategies that can be used to mitigate the impact of product variety include modularity, option bundling, late configuration, and build to order (BTO) strategies—all of which are generally referred as mass customisation strategies. The decoupling point can place a much stronger emphasis on the supply chain based on the process as well as the ...
Marketing Management is a combined effort of strategies on how a business can launch its products and services. On the other hand, Marketing strategy is the combination of many processes where the business owner or marketer can attract potential customers via several channels.
However, the distribution strategy needs to take advantage of economies of scale in order to reduce transportation cost, using a push-based strategy. Examples in push and pull. Hopp and Spearman consider some of the most common systems found in industry and the literature and classify them as either push or pull
Build to order. Computer shop in Paris. Advertised configurations are customizable and assembled upon order. Build to Order ( BTO: sometimes referred to as Make to Order or Made to Order ( MTO )) is a production approach where products are not built until a confirmed order for products is received. Thus, the end consumer determines the time and ...