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2. Landing page - Wikipedia

   en.wikipedia.org/wiki/Landing_page

   A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.

3. Web page - Wikipedia

   en.wikipedia.org/wiki/Web_page

   Web page. Each Wikipedia article is a distinct web page. The URL is visible in the browser's address bar at the top. A web page (or webpage) is a document on the Web that is accessed in a web browser. [1] A website typically consists of many web pages linked together under a common domain name. The term "web page" is thus a metaphor of paper ...

4. Single-page application - Wikipedia

   en.wikipedia.org/wiki/Single-page_application

   Single-page application. A single-page application ( SPA) is a web application or website that interacts with the user by dynamically rewriting the current web page with new data from the web server, instead of the default method of a web browser loading entire new pages. The goal is faster transitions that make the website feel more like a ...

5. Microsite - Wikipedia

   en.wikipedia.org/wiki/Microsite

   A microsite is an individual web page or a small cluster of pages which are meant to function as a discrete entity (such as an iFrame) within an existing website or to complement an offline activity. The microsite's main landing page can have its own domain name or subdomain .

6. Dominant design - Wikipedia

   en.wikipedia.org/wiki/Dominant_design

   Dominant design is a technology management concept introduced by James M. Utterback and William J. Abernathy in 1975, identifying key technological features that become a de facto standard. [1] A dominant design is the one that wins the allegiance of the marketplace, the one to which competitors and innovators must adhere if they hope to ...

7. Conversion marketing - Wikipedia

   en.wikipedia.org/wiki/Conversion_marketing

   Conversion rate. The conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators. Successful conversions are defined differently by individual marketers, advertisers, and content creators.