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2. Landing page - Wikipedia

   en.wikipedia.org/wiki/Landing_page

   A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.

3. Conversion marketing - Wikipedia

   en.wikipedia.org/wiki/Conversion_marketing

   Conversion rate. The conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators. Successful conversions are defined differently by individual marketers, advertisers, and content creators.

4. Conversion rate optimization - Wikipedia

   en.wikipedia.org/wiki/Conversion_rate_optimization

   Online conversion rate optimization (or website optimization) was born out of the need of e-commerce marketers to improve their website's performance in the aftermath of the dot-com bubble, when technology companies started to be more aware about their spending, investing more in website analytics. After the burst, with website creation being ...

5. Convertiplane - Wikipedia

   en.wikipedia.org/wiki/Convertiplane

   Convertiplane. A convertiplane is defined by the Fédération Aéronautique Internationale (FAI or World Air Sports Federation) as an aircraft which uses rotor power for vertical takeoff and landing ( VTOL) and converts to fixed-wing lift in normal flight. [1] [2] [3] In the US it is further classified as a sub-type of powered lift. [4]

6. Deep linking - Wikipedia

   en.wikipedia.org/wiki/Deep_linking

   Web site owners who do not want search engines to deep link, or want them only to index specific pages can request so using the Robots Exclusion Standard (robots.txt file). People who favor deep linking often feel that content owners who do not provide a robots.txt file are implying by default that they do not object to deep linking either by ...

7. Win–loss analytics - Wikipedia

   en.wikipedia.org/wiki/Win–loss_analytics

   Win–loss analytics. Win–loss analytics involves identifying and analyzing the reasons why a visitor to a website was or wasn't persuaded to engage in a desired action ( conversion ). This information allows web teams to improve the website's navigation and content, identify individuals that are more likely to convert, to improve marketing ...