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As of December 31, 2022, Etsy had over 100 million items in its marketplace, and the online marketplace for handmade and vintage goods connected 7 million sellers with 92 million buyers. At the end of 2023, Etsy had 2,420 employees.
Some notable examples include Zazzle which enables users to share their purchases, Macy's which allows users to create a poll to find the right product, and Fab.com which shows a live feed of what other shoppers are buying. Onsite user reviews are also considered a part of social commerce.
Zazzle is an American online marketplace that allows designers and customers to create their own products with independent manufacturers (clothing, posters, etc.), as well as use images from participating companies.
Shoppers looking for advice from their fellow consumers have a tough enough time sifting out the false reviews posted on legitimate product-review sites.
Zazzle. Personalized belongings are great, both for aesthetics (so cool!) and for a kid who’s likely to leave it on the floor of her science classroom.
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