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  2. Landing page - Wikipedia

    en.wikipedia.org/wiki/Landing_page

    A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.

  3. List of topics characterized as pseudoscience - Wikipedia

    en.wikipedia.org/wiki/List_of_topics...

    Cryonics – a field of products, techniques, and beliefs supporting the idea that freezing the clinically dead at very low temperatures (typically below −196 degrees Celsius) will enable future revival or re-substantiation. These beliefs often hinge on the existence of advanced human societies in the distant future that will possess as-of ...

  4. Multivariate landing page optimization - Wikipedia

    en.wikipedia.org/wiki/Multivariate_landing_page...

    Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements (e.g., graphics, text) on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n choices for the company logo.

  5. Microsite - Wikipedia

    en.wikipedia.org/wiki/Microsite

    Microsite. A microsite [1] [2] [3] is an individual web page or a small cluster of pages [4] which are meant to function as a discrete entity (such as an iFrame) within an existing website or to complement an offline activity. The microsite's main landing page can have its own domain name or subdomain. [5]

  6. Squeeze page - Wikipedia

    en.wikipedia.org/wiki/Squeeze_page

    Another squeeze page design that is growing in popularity is a combination of a linear sales page and a squeeze page. This design keeps the squeeze page basics such as opt-in form, bullet points, and video at the top of the page. At the bottom of the page the user would find more content and product information.. See also. Autoresponder

  7. Conversion rate optimization - Wikipedia

    en.wikipedia.org/wiki/Conversion_rate_optimization

    A research study conducted among internet marketers in 2017, for example, showed that 50% of respondents thought that CRO was "crucial to their overall digital marketing strategy". Conversion rate optimization shares many principles with direct response marketing – a marketing approach that emphasizes tracking, testing, and on-going improvement

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