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Blair Corporation is one of America's largest direct marketing mail order retailers, selling clothing and household goods. Founded in 1910 as the New Process Company by John Leo Blair, the company celebrated its 100th year in business in 2010. [1] [2] The company is well known for its retail catalogs, which are sent to millions of customers in ...
FullBeauty Brands Operations, LLC. is an American holding company based in New York City, featuring online and catalog retail brands for plus size women’s apparel, big & tall men’s apparel, and home goods.
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Prior to the emergence of e-commerce, the company's catalogs were a key aspect of successfully marketing a product considered risqué to consumers in the privacy of their own homes. According to Joseph Sugarman, the 1979 catalog was "a lot more sensuous" and took the form of "an upmarket version of a Frederick's of Hollywood lingerie catalog." ...