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Groupon. Groupon, Inc. is an American global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in 13 [2] countries. Based in Chicago, Groupon was launched there in November 2008, launching soon after in Boston, New York City and Toronto. By October 2010, Groupon was available ...
Deal-of-the-day. Deal-of-the-day (also called daily deal or flash sales or one deal a day) is an ecommerce business model in which a website offers a single product for sale for a period of 24 to 36 hours. Potential customers register as members of the deal-a-day websites and receive online offers and invitations by email or social networks .
Groupon MyCityDeal is a collective buying power, deal-of-the-day website that is focused on bringing discounted price deals in the lifestyle and leisure sector to UK and European markets. History [ edit ]
Social shopping site Groupon is a startup that owes its impressive rise to the social media revolution. It offers deals (discounts on restaurants, services, etc.) that are only "triggered" once ...
The investing hype that led Groupon to a $15 billion valuation has since abandoned the company. In a twisted irony wrapped in its own discount-oriented business, the company now trades for more ...
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Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes. Sales promotion is implemented to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research.
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