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  2. Landing page - Wikipedia

    en.wikipedia.org/wiki/Landing_page

    The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page are what determine an advertiser's conversion rate.

  3. Home page - Wikipedia

    en.wikipedia.org/wiki/Home_page

    The small house-shaped button in the upper left is for the browser's start page. A home page (or homepage) is the main web page of a website. [1] The term may also refer to the start page shown in a web browser when the application first opens. [2] Usually, the home page is located at the root of the website's domain or subdomain.

  4. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial ...

  5. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media.. Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  6. Go-around - Wikipedia

    en.wikipedia.org/wiki/Go-around

    Go-around. In aviation, a go-around is an aborted landing of an aircraft that is on final approach or has already touched down. A go-around can either be initiated by the pilot flying or requested by air traffic control for various reasons, such as an unstabilized approach or an obstruction on the runway.

  7. Page layout - Wikipedia

    en.wikipedia.org/wiki/Page_layout

    Page layout. Consumer magazine sponsored advertisements and covers rely heavily on professional page layout skills to compete for visual attention. In graphic design, page layout is the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives. [1]

  8. Landing Craft Air Cushion - Wikipedia

    en.wikipedia.org/wiki/Landing_Craft_Air_Cushion

    The Landing Craft Air Cushion ( LCAC) is a class of air-cushioned landing craft ( hovercraft) used by the United States Navy and the Japan Maritime Self-Defense Force (JMSDF). They transport weapons systems, equipment, cargo and personnel from ship to shore and across the beach. It is to be replaced in US service by the Ship-to-Shore Connector ...

  9. Approach lighting system - Wikipedia

    en.wikipedia.org/wiki/Approach_lighting_system

    Approach lights at Jyväskylä Airport, Finland The approach lighting system of Bremen Airport Approach lighting at Love Field, Dallas. An approach lighting system (ALS) is a lighting system installed on the approach end of an airport runway and consisting of a series of lightbars, strobe lights, or a combination of the two that extends outward from the runway end.

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