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The new version of Google Analytics, also known as GA4, is equipped with deeper anonymization of user data through which the GA4 anonymizes IP addresses of all users by default, meaning it's not possible to perform any changes for this setting.
Google Ads can be integrated with Google Analytics 4 (GA4), which can improve conversion tracking effectiveness. This integration allows for a more comprehensive understanding of user interactions across different platforms and devices.
Looker Studio, formerly Google Data Studio, is an online tool for converting data into customizable, informative reports and dashboards. Looker Studio was announced by Google on March 15, 2016 as part of the enterprise Google Analytics 360 suite, and a free version was made available for individuals and small teams in May 2016.
Alphabet Inc's Google on Friday said it will roll back requirements that U.S. suppliers and staffing firms pay their employees at least $15 an hour and provide health insurance and other benefits...
Tech companies will report a blizzard of numbers and factoids in the coming days and weeks, but here are a few key themes to keep an eye on at Alphabet, Meta, Microsoft, and Apple.
Google Analytics and Adobe Analytics are the most widely used on-site web analytics service; although new tools are emerging that provide additional layers of information, including heat maps and session replay.
Lollapalooza tapped 124 male acts to perform at its 2016 festival, and only 47 female acts. That’s a pretty dismal imbalance — and, unfortunately, that gender disparity isn’t anything new. The lack...
Google and X, formerly Twitter, recently provided hundreds of files to Michigan prosecutors for their 2020 election subversion probe, complying with search warrants that investigators obtained ...
Urchin was a web statistics analysis program that was developed by Urchin Software Corporation. Urchin analyzed web server log file content and displayed the traffic information on that website based upon the log data.
(Reuters) -Alphabet-owned Google has agreed to pay News Corp, owner of the Wall Street Journal, between $5 million and $6 million annually to develop new AI-related content and products, the ...