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In 2005, Amazon announced Amazon Prime as a membership service offering free two-day shipping within the contiguous United States on all eligible purchases for an annual fee of $79 (equivalent to $123 in 2023) and discounted one-day shipping rates.
Free shipping is a marketing tactic used primarily by online vendors and mail-order catalogs as a sales strategy to attract customers.
This statement came shortly after Buy.com announced a 10% below Amazon.com cost on all books sold on the site and free shipping site-wide, with no minimum purchase required. At the time, Amazon had 25 million customers, approximately five times as many as Buy.com.
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Mytheresa is a large global luxury e-commerce platforms shipping to over 130 countries. Founded as a boutique in 1987, Mytheresa launched online in 2006 and offers ready-to-wear, shoes, bags and accessories for womenswear, menswear, kidswear and lifestyle products. Its CEO is Michael Kliger.
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Even better, right now you can also get an extra 15% off many items on the site (but not everything!) when you use the code GOSHOP15 at checkout. You'll also get free shipping when you spend over...