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Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements (e.g., graphics, text) on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n choices for the company logo.
A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.
WordPress (also known as WP or WordPress.org) is a web content management system. It was originally created as a tool to publish blogs but has evolved to support publishing other web content, including more traditional websites, mailing lists and Internet forum, media galleries, membership sites, learning management systems, and online stores.
A static web page, sometimes called a flat page or a stationary page, is a web page that is delivered to a web browser exactly as stored, [ 1 ] in contrast to dynamic web pages which are generated by a web application.
The website wireframe connects the underlying conceptual structure, or information architecture, to the surface, or visual design of the website. [3]: 131 Wireframes help establish functionality and the relationships between different screen templates of a website. An iterative process, creating wireframes is an effective way to make rapid prototypes of pages, while measuring the practicality ...
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AMP (originally an acronym for Accelerated Mobile Pages[1]) is an open source HTML framework developed by the AMP Open Source Project. [2] It was originally created by Google as a competitor to Facebook Instant Articles and Apple News. [3] AMP is optimized for mobile web browsing and intended to help webpages load faster. [4]
Linktree is a social media reference landing page that allows users to share multiple online profiles and important content with just one link.