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A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.
The text between < html > and </ html > describes the web page, and the text between < body > and </ body > is the visible page content. The markup text < title > This is a title </ title > defines the browser page title shown on browser tabs and window titles and the tag < div > defines a division of the page used for easy styling.
Website wireframe. A website wireframe, also known as a page schematic or screen blueprint, is a visual guide that represents the skeletal framework of a website. [1]: 166 The term wireframe is taken from other fields that use a skeletal framework to represent 3 dimensional shape and volume. [2] Wireframes are created for the purpose of ...
Microsite. A microsite[1][2][3] is an individual web page or a small cluster of pages [4] which are meant to function as a discrete entity (such as an iFrame) within an existing website or to complement an offline activity. The microsite's main landing page can have its own domain name or subdomain.
Multivariate landing page optimization. Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements (e.g., graphics, text) on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n ...
Cascading Style Sheets. Tableless web design (or tableless web layout) is a web design method that avoids the use of HTML tables for page layout control purposes. Instead of HTML tables, style sheet languages such as Cascading Style Sheets (CSS) are used to arrange elements and text on a web page .
by Tim Berners-Lee. Organization. CERN. A web page from Wikipedia displayed in Google Chrome. The World Wide Web (WWW or simply the Web) is an information system that enables content sharing over the Internet through user-friendly ways meant to appeal to users beyond IT specialists and hobbyists. [1]
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