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GA4 is the default Google Analytics installation and is the renamed version for the (App + Web) Property that Google released in 2019 in a Beta form. GA4 has also replaced Universal Analytics (UA). One notable feature of GA4 is a natural integration with Google's BigQuery —a feature previously only available with the enterprise GA 360.
The UTM parameters in a URL identify the campaign that refers traffic to a specific website, [1] and attribute the browser's website session and the sessions after that until the campaign attribution window expires to it. The parameters can be parsed by analytics tools and used to populate reports. [2]
Google Ads can be integrated with Google Analytics 4 (GA4), which can improve conversion tracking effectiveness. This integration allows for a more comprehensive understanding of user interactions across different platforms and devices.
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Looker Studio, formerly Google Data Studio, is an online tool for converting data into customizable, informative reports and dashboards. Looker Studio was announced by Google on March 15, 2016 as part of the enterprise Google Analytics 360 suite, and a free version was made available for individuals and small teams in May 2016.
Business analytics. Business analytics ( BA) refers to the skills, technologies, and practices for iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods.
Google Marketing Platform. Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick 's advertising services (acquired in March 2008) and Google 's own advertising and analytics services.
Google Maps' location tracking is regarded by some as a threat to users' privacy, with Dylan Tweney of VentureBeat writing in August 2014 that "Google is probably logging your location, step by step, via Google Maps", and linked users to Google's location history map, which "lets you see the path you've traced for any given day that your ...
Google Slides. Google Slides is a presentation program included as part of the free, web-based Google Docs suite offered by Google. Google Slides is available as a web application, mobile app for: Android, iOS, and as a desktop application on Google's ChromeOS. The app is compatible with Microsoft PowerPoint file formats. [2]
Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing , site selection , and customer relationship management .