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2. Conversion marketing - Wikipedia

   en.wikipedia.org/wiki/Conversion_marketing

   Conversion rate. The conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators. Successful conversions are defined differently by individual marketers, advertisers, and content creators.

3. Landing page - Wikipedia

   en.wikipedia.org/wiki/Landing_page

   Landing pages are often linked to social media, e-mail campaigns, search engine marketing campaigns, high quality articles or "affiliate account" in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will ...

4. Conversion rate optimization - Wikipedia

   en.wikipedia.org/wiki/Conversion_rate_optimization

   Online conversion rate optimization (or website optimization) was born out of the need of e-commerce marketers to improve their website's performance in the aftermath of the dot-com bubble, when technology companies started to be more aware about their spending, investing more in website analytics. After the burst, with website creation being ...

5. Bounce rate - Wikipedia

   en.wikipedia.org/wiki/Bounce_rate

   Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site. Bounce rate is calculated by counting the number of single page visits and dividing that by the total visits.

6. High-performance teams - Wikipedia

   en.wikipedia.org/wiki/High-performance_teams

   High-performance teams ( HPTs) is a concept within organization development referring to teams, organizations, or virtual groups that are highly focused on their goals and that achieve superior business results. High-performance teams outperform all other similar teams and they outperform expectations given their composition. [1]

7. Softmax function - Wikipedia

   en.wikipedia.org/wiki/Softmax_function

   For example, the standard softmax of (,,) is approximately (,,), which amounts to assigning almost all of the total unit weight in the result to the position of the vector's maximal element (of 8). In general, instead of e a different base b > 0 can be used.