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Free shipping is a marketing tactic used primarily by online vendors and mail-order catalogs as a sales strategy to attract customers. [1] Online sales model [ edit ]
Free Shipping Day was started in 2008 by Luke and Maisie Knowles, founders of Coupon Sherpa and FreeShipping.org, in an effort to extend the online shopping season. Statistics at the time showed online shopping peaked on Cyber Monday , generally held the week immediately following Black Friday .
To qualify for free shipping, non-Prime members typically have to purchase an order totaling at least $25. On Monday, the e-commerce giant said it has raised that minimum to $35.
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