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A web page is a structured document. The core element is a text file written in the HyperText Markup Language (HTML). This specifies the content of the page, [3] including images and video . Cascading Style Sheets (CSS) specify the presentation of the page. [3] CSS rules can be in separate text files or embedded within the HTML file.
Microsite. A microsite [1] [2] [3] is an individual web page or a small cluster of pages [4] which are meant to function as a discrete entity (such as an iFrame) within an existing website or to complement an offline activity. The microsite's main landing page can have its own domain name or subdomain. [5]
Single-page application. A single-page application ( SPA) is a web application or website that interacts with the user by dynamically rewriting the current web page with new data from the web server, instead of the default method of a web browser loading entire new pages. The goal is faster transitions that make the website feel more like a ...
A landing page may be part of a microsite or a single page within an organization's main web site. Landing pages are often linked to social media , e-mail campaigns, search engine marketing campaigns, high quality articles or " affiliate account " in order to enhance the effectiveness of the advertisements.
The small house-shaped button in the upper left is for the browser's start page. A home page (or homepage) is the main web page of a website. [1] The term may also refer to the start page shown in a web browser when the application first opens. [2] Usually, the home page is located at the root of the website's domain or subdomain.
Static web pages are often HTML documents, [4] stored as files in the file system and made available by the web server over HTTP (nevertheless URLs ending with ".html" are not always static). However, loose interpretations of the term could include web pages stored in a database, and could even include pages formatted using a template and ...
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media.. Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
Web design. Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization.
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