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  2. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    Average page view duration - Average amount of time that visitors spend on an average page of the site. Click - "refers to a single instance of a user following a hyperlink from one page in a site to another". Event - A discrete action or class of actions that occur on a website. A page view is a type of event.

  3. Wikipedia:Pageview statistics - Wikipedia

    en.wikipedia.org/wiki/Wikipedia:Pageview_statistics

    Page view statistics (or Pageview stats) is a tool for Wikipedia pages which shows how many people have visited an article in a given time period. Like the search engine tests, it has some limitations. Before using such statistics in a discussion about the page, several things must be considered.

  4. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    Website owners can encourage users not to disable cookies by, for example, making visitors more comfortable using the site through posting a privacy policy. As a user navigates between web pages, Google Analytics provides website owners JavaScript tags (libraries) to record information about the page a user has seen, for example the URL of the ...

  5. Bounce rate - Wikipedia

    en.wikipedia.org/wiki/Bounce_rate

    Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site. Bounce rate is calculated by counting the number of single page visits and dividing that by the total visits.

  6. Microsite - Wikipedia

    en.wikipedia.org/wiki/Microsite

    Microsite. A microsite [1] [2] [3] is an individual web page or a small cluster of pages [4] which are meant to function as a discrete entity (such as an iFrame) within an existing website or to complement an offline activity. The microsite's main landing page can have its own domain name or subdomain. [5]

  7. Website - Wikipedia

    en.wikipedia.org/wiki/Website

    Website. A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Websites are typically dedicated to a particular topic or purpose, such as news, education, commerce, entertainment, or social media.

  8. Targeted advertising - Wikipedia

    en.wikipedia.org/wiki/Targeted_advertising

    The data is collected using cookies, web beacons and similar technologies, and/or a third-party ad serving software, to automatically collect information about site users and site activity. Some servers even record the page that referred you to them, the websites you visit after them, which ads you see, and which ads you click on.

  9. Web navigation - Wikipedia

    en.wikipedia.org/wiki/Web_navigation

    Sitemap: A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for Web design, or a Web page that lists the pages on a Web site, typically organized in hierarchical fashion.

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