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The Retail Gift Card Association and Vanilla Gift tell NBC News that thieves have become more adept and innovative when it comes to finding ways to drain cards.
Visa was sued on Tuesday by consumers who said the card payments network failed to make prepaid "Vanilla" gift cards less likely to being drained by thieves.
A gift card, also known as a gift certificate in North America, or gift voucher or gift token in the UK, is a prepaid stored-value money card, usually issued by a retailer or bank, to be used as an alternative to cash for purchases within a particular store or related businesses. Gift cards are also given out by employers or organizations as ...
The company sells gift cards for thousands of different large corporate retailers and small businesses including Vanillagifts.com, Best Buy, Barnes & Noble, Sephora, Coach, Amazon.com, and others. The company also offers prepaid Visa and MasterCard gift cards.
He also turned over a Vanilla Visa gift card, a Home Depot gift card, an Amazon gift card, and a McDonald's gift card, all of which he took from opened greeting cards.
Visa is the world's second-largest card payment organization (debit and credit cards combined), after being surpassed by China UnionPay in 2015, based on annual value of card payments transacted and number of issued cards.
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