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2. Landing page - Wikipedia

   en.wikipedia.org/wiki/Landing_page

   A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.

3. Conversion marketing - Wikipedia

   en.wikipedia.org/wiki/Conversion_marketing

   Conversion rate. The conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators. Successful conversions are defined differently by individual marketers, advertisers, and content creators.

4. Lead generation - Wikipedia

   en.wikipedia.org/wiki/Lead_generation

   t. e. In marketing, lead generation ( / ˈliːd /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service. Leads may come from various sources or activities ...

5. Page layout - Wikipedia

   en.wikipedia.org/wiki/Page_layout

   Page layout. Consumer magazine sponsored advertisements and covers rely heavily on professional page layout skills to compete for visual attention. In graphic design, page layout is the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives. [1]

6. UTC Aerospace Systems - Wikipedia

   en.wikipedia.org/wiki/UTC_Aerospace_Systems

   UTC Aerospace Systems ( UTAS) was one of the world’s largest suppliers of aerospace and defense products, headquartered in Charlotte, North Carolina, United States. The company was formed in August 2012 when parent United Technologies Corporation merged their existing subsidiary Hamilton Sundstrand with the newly-acquired Goodrich Corporation.

7. Conversion rate optimization - Wikipedia

   en.wikipedia.org/wiki/Conversion_rate_optimization

   Online conversion rate optimization (or website optimization) was born out of the need of e-commerce marketers to improve their website's performance in the aftermath of the dot-com bubble, when technology companies started to be more aware about their spending, investing more in website analytics. After the burst, with website creation being ...