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2. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   In October 2020, Google released Google Analytics 4, under the acronym GA4. As of July 1, 2023, Universal Analytics ceased collecting new data, with Google Analytics 4 succeeding it as the primary analytics platform. Google had previously announced this transition in March 2022.

3. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media.. Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

4. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Google Ads can be integrated with Google Analytics 4 (GA4), which can improve conversion tracking effectiveness. This integration allows for a more comprehensive understanding of user interactions across different platforms and devices.

5. Cohort analysis - Wikipedia

   en.wikipedia.org/wiki/Cohort_analysis

   Cohort analysis. Cohort analysis is a kind of behavioral analytics that breaks the data in a data set into related groups before analysis. These groups, or cohorts, usually share common characteristics or experiences within a defined time-span. [1] [2] Cohort analysis allows a company to "see patterns clearly across the life-cycle of a customer ...

6. Data analysis - Wikipedia

   en.wikipedia.org/wiki/Data_analysis

   Data analysis is the process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making. [1] Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, and is used in different business, science ...

7. Path analysis (computing) - Wikipedia

   en.wikipedia.org/wiki/Path_analysis_(computing)

   Google Analytics provides a path function with funnels and goals. A predetermined path of web site pages is specified and every visitor walking the path is a goal. This approach is very helpful when analyzing how many visitors reach a certain destination page, called an end point analysis. Using maps