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A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.
Microsite. A microsite [1] [2] [3] is an individual web page or a small cluster of pages [4] which are meant to function as a discrete entity (such as an iFrame) within an existing website or to complement an offline activity. The microsite's main landing page can have its own domain name or subdomain. [5]
A web page is a structured document. The core element is a text file written in the HyperText Markup Language (HTML). This specifies the content of the page, [3] including images and video . Cascading Style Sheets (CSS) specify the presentation of the page. [3] CSS rules can be in separate text files or embedded within the HTML file.
The small house-shaped button in the upper left is for the browser's start page. A home page (or homepage) is the main web page of a website. [1] The term may also refer to the start page shown in a web browser when the application first opens. [2] Usually, the home page is located at the root of the website's domain or subdomain.
Digital marketing was formally known as and referred to as 'online marketing', 'internet marketing' or 'web marketing'. Worldwide digital marketing has become the most common used term and took off in the business industry, especially after the year 2013. But in other countries like Italy, digital marketing is still known as web marketing.
Responsive web design ( RWD) or responsive design is an approach to web design that aims to make web pages render well on a variety of devices and window or screen sizes from minimum to maximum display size to ensure usability and satisfaction. [1] [2]
There are several tools and platforms, such as WordPress, Joomla, and Drupal, available that can be used to develop the front end of a website. HyperText Markup Language. HyperText Markup Language (HTML) is the backbone of any website development process, without which a web page does not exist. Hypertext means that text has links, termed ...
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid traffic (known as "natural" or " organic " results) rather than direct traffic or paid traffic .
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