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Learn about the history, definition, and types of affiliate marketing, a form of performance-based marketing where affiliates earn commissions for referring customers to merchants. Find out how affiliate networks, tracking, and Web 2.0 platforms have evolved and influenced affiliate marketing.
On Tuesday, Pfizer said it will enter the direct-to-consumer business, following the lead of a Big Pharma rival, Eli Lilly (), which launched a similar plan in January.The new website and patient ...
A landing page is a single web page that appears in response to clicking on a search result, promotion, email or ad. Learn about the different types of landing pages, their origin and evolution, and how to optimize them for better conversion rates.
Cost per action (CPA) is a pricing model for online advertising based on a specified action, such as a sale, click, or form submit. Learn how CPA differs from CPL, CPC, and other forms of online marketing, and how to calculate and track it.
Affinity marketing is a partnership between a company and an organization that shares the same interests of its members. Learn how affinity marketing works, what are its characteristics, advantages and limitations, and how it applies to e-commerce and market segmentation.
Canada’s progressive New Democratic Party (NDP) also recently withdrew from a supply-and-confidence agreement that kept Trudeau in power in exchange for assurances on key progressive policy pieces.
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