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Avis Budget Group, Inc. is American car rental agency holding company headquartered in Parsippany, New Jersey. It is the parent company of several brands including Avis Car Rental , [3] Budget Rent a Car , [4] Budget Truck Rental , Payless Car Rental and Zipcar .
The campaign aimed to put a positive spin on Avis' status as the second largest car rental company in the United States, at the expense of its larger competitor, Hertz. The slogan was used for 50 years before a re-branding in 2012, when Avis unveiled a new slogan—"It's Your Space."
The company operates its namesake Hertz brand, along with the brands Dollar Rent A Car, Firefly Car Rental and Thrifty Car Rental. It is one of the three big rental car holding companies in the United States, holding a 36% market share, placing it ahead of Avis Budget Group and second to Enterprise Holdings . [2]
As of 2008, Payless provides car rental services in over 80 locations in 20 countries operating over 10,000 vehicles. [5] In July 2013, Avis Budget Group acquired Payless for reported cost of 50 million dollars. [6]
Car rental. A car rental, hire car or car hire agency is a company that rents automobiles for short periods of time to the public, generally ranging from a few hours to a few weeks. It is often organized with numerous local branches (which allow a user to return a vehicle to a different location), and primarily located near airports or busy ...
Budget Rent a Car System, Inc. is an American car rental company that was founded in 1958 in Los Angeles, California by Morris Mirkin. Budget is a subsidiary of the Avis Budget Group , with its operations headquartered in Parsippany , New Jersey.
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