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Free shipping is a marketing tactic used primarily by online vendors and mail-order catalogs as a sales strategy to attract customers.
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In February 2020, Etsy announced a new "risk free" product advertising program, replacing an existing system allowing sellers to purchase ads on platforms such as Google Shopping from within Etsy. The company will automatically purchase advertising for products on "high-traffic" websites, with sales generated by these leads subject to a 15% cut ...