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Full color cards, or cards that use many colors, are printed on sheetfed presses as well; however, they use the CMYK (cyan, magenta, yellow, and black) four-color printing process. Screens of each color overprinted on one another create a wide gamut of color.
Originally used for printing polyester fabrics, the process is now commonly also used for decorating apparel, signs, and banners, as well as novelty items such as cell phone covers, plaques, coffee mugs, mouse mats, and other items with sublimation-friendly surfaces.
Digital printing is a method of printing from a digital-based image directly to a variety of media. It usually refers to professional printing where small-run jobs from desktop publishing and other digital sources are printed using large-format and/or high-volume laser or inkjet printers.
For example, a 28" x 40" sheet can hold 9 4" x 6" at 5,000 or 18 2,500 postcards (each card takes 4.25" x 6.25" on the sheet to accommodate full bleed. Gang-run printing has been one of the driving forces in the large drop in the price for full-color printing.
The CMYK color model (also known as process color, or four color) is a subtractive color model, based on the CMY color model, used in color printing, and is also used to describe the printing process itself.
Color printing involves a series of steps, or transformations, to generate a quality color reproduction. The following sections focus on the steps used when reproducing a color image in CMYK printing.
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