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v. t. e. In marketing, premiums are promotional items — toys, collectables, souvenirs and household products — that are linked to a product, and often require proofs of purchase such as box tops or tokens to acquire. [1] [2] The consumer generally has to pay at least the shipping and handling costs to receive the premium.
Korean idols not only advertise domestic products, they often advertise global or international products. For example, in SNSD's music video, "Party", members can be seen playing with a toy figure of an airplane with a "Thai Air" logo. [2] In other commercials, groups Got7 appear in TV commercials in Thailand or groups like Twice appear in ...
This figure has been consistent for the last few years (ranging between 58% and 69%). Moreover, US respondents asked in the survey listed free shipping (54% mentions) as a most important factor for online shipping. Next in line were exclusive online deals (23%), no sales tax (10%), fast shipping (9%) and in store pickup (5%).
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