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Also in 1983, it began selling goods online through the Viewtron videotex service. That same year, fashion designer Roy Halston, signed a six-year, $1 billion deal with JCPenney to sell a line of affordable clothing, accessories, cosmetics, and perfumes ranging in price from $24 to $200.
The JCPenney version is called CashPass, and the chain says customers who sign up for the program will automatically get a $10 CashPass certificate, along with another on their birthday.
James Cash Penney Jr. (September 16, 1875 – February 12, 1971) was an American businessman and entrepreneur who founded the JCPenney stores in 1902.
Business Insider noticed that J.C. Penney's apology ad from earlier this month -- which has since been pulled from circulation -- featured a different logo than we'd seen before. The...
JCPenney said Thursday it plans to spend more than $1 billion by the end of 2025 in a bid to revive the storied but troubled 121-year-old department store chain.
Free shipping is a marketing tactic used primarily by online vendors and mail-order catalogs as a sales strategy to attract customers.
Free Shipping Day is a one-day event held annually in mid-December. On the promotional holiday, consumers can shop from both large and small online merchants that offer free shipping with guaranteed delivery by Christmas Eve.
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On September 21, 2012, Disney announced a partnership with JCPenney (JCP) to open a Disney department with 750-to-1,100 square feet in about 520 Penney locations. JCP's online version opened on September 6 and the store within a store locations opened on October 4. [49]
Earlier this year, J.C. Penney CEO Ron Johnson made an about-face on his "no coupons" pricing strategy after recognizing that it was driving away once-loyal customers.Now the company is making ...