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  2. 7 Free Shipping Options That Are Good For Customers and ... - AOL

    www.aol.com/2011/07/26/7-free-shipping-options...

    Online retailing is big business these days, with the top 500 Internet retailers growing by an average of 18% in 2011. E-commerce currently makes up about 8% of all retail sales, and that number ...

  3. Free shipping - Wikipedia

    en.wikipedia.org/wiki/Free_shipping

    Free shipping is a marketing tactic used primarily by online vendors and mail-order catalogs as a sales strategy to attract customers.

  4. Online shopping - Wikipedia

    en.wikipedia.org/wiki/Online_shopping

    Some retailers (especially those selling small, high-value items like electronics) offer free shipping on sufficiently large orders. Another major advantage for retailers is the ability to rapidly switch suppliers and vendors without disrupting users' shopping experience.

  5. Cost-plus pricing - Wikipedia

    en.wikipedia.org/wiki/Cost-plus_pricing

    When there is little market intelligence, the use of a cost-plus pricing strategy compensates for the lack of information by setting prices based on actual costs. This method is generally adopted by retail companies such as grocery or clothing stores.

  6. Retail - Wikipedia

    en.wikipedia.org/wiki/Retail

    Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply ...

  7. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy highlights the role of marketing as a link between the organization and its customers, leveraging the combination of resources and capabilities within an organization to achieve a competitive advantage. [2] In recent years, the advent of digital marketing has revolutionized strategic marketing practices, introducing new ...