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Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...
Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) ' word, speech ' and τύπος (túpos) ' mark, imprint ') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
The Koine Greek term logos is translated in the Vulgate with the Latin verbum. Both logos and verbum are used to translate דבר in the Hebrew Bible. The translation of the last four words of John 1:1 (θεὸς ἦν ὁ λόγος) has been a particular topic of debate in Western Christianity in the modern period.
These airline liveries and logos were intended to make the airline's branding more cosmopolitan and were described as "arty" and "ethnic". They were unpopular with many customers and also caused confusion for ground controllers who had more difficulty recognising aircraft with the British Airways ethnic liveries to give clear taxiing instructions.
Logos should not be used in contexts which are, taken as a whole, strongly negative. It is generally acceptable to use a logo in an article about what the logo represents (such as a company or organization), or in an article discussing the logo itself, its history and evolution, or the visual style of the logo's creator.
Logos (plural: logoi) is logical appeal or the simulation of it, [6]: 38 and the term logic is derived from it. It is normally used to describe facts and figures that support the speaker's claims or thesis. There are also more traditional forms of logical reasoning, such as syllogisms and enthymemes.
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